6 “Musts” For Your Holiday SMS Marketing
The world is a busy place, and getting busier by the day! There is so much “noise,” that it can be difficult to reach your customers.
So how do you stand out and engage your customers?
If you aren’t doing it, you need to be! If you’re already doing it, here are some tips to boost your strategy!
SMS marketing is one of the few marketing strategies that have a near-perfect open rate (95% on average) and a quick open time (3 mins. on average).
With numbers like those, it’s no wonder that businesses are hopping on the SMS train more frequently.
To make sure you get the most out of this platform, here are 6 “musts” for your holiday SMS marketing campaigns.
Must #1 - Use SMS-Only Offers
You want to incentivize your customers to open your texts and engage with them. One great way to get this done is through text-only deals.
By offering SMS exclusive discounts you encourage your customers to get engaged with your brand. And as a bonus, once they opt-in to your SMS marketing, you can continue to engage them on this goldmine of a platform.
Must #2 - Use Surveys
Ever wonder what your customers think about a particular product or set of products?
Your customers want to have their voices and opinions heard. Give them a space to express themselves. You will gain invaluable information, like knowing what product(s) your customers prefer. You might learn what your next product line needs to be.
There are so many powerful ways to incorporate surveys into your SMS marketing plan. Use them to gain information about your customers and improve your business.
Bonus: Surveys also bring some variety to your content!
Must #3 - Personalize Your Messages
Use the information you have been gathering from your customers to personalize your SMS messages. Something as simple as including their name in the text can go a long way to building rapport with your audience.
Knowing the browsing history of your customers when they are on your site, or their preferred store location will also allow you to customize your texts with dynamic content. Dynamic content allows you to create customized messages and show unique content to your different customer groups.
To do this effectively you need a great CRM. It will allow you to create dynamic campaigns without the headache of trying to type everyone’s name in yourself. ;)
Must #4 - Use MMS To Engage Your Audience
While simple text marketing can be effective, using visuals such as gifs or images has proven to consistently generate increased engagement rates across marketing channels. Make sure to use images with smaller file sizes. The smaller the better. Larger images can cause message delays and higher bounce rates. Don’t overlook the value of images in your SMS marketing strategy.
Yes, it is more expensive. But totally worth it.
Must #5 - Use Holiday Collections
Many people struggle with gift ideas and picking the right gift for others. Putting together a holiday gift guide will help your customers to find great gifts, and give you a chance to highlight specific products. Win-win.
Be sure to create clear categories for your customers:
- For that special someone
Once you have created this guide, you can link to it in future texts so your audience can always make their way back to it.
Must #6 - Continue The Communication After The Holidays
Customers are people, not just dollar signs, and if you want to continue to benefit from the purchasing relationship, you need to continue to nurture the relationship beyond the holidays. This doesn’t have to be complex, but it does need to be intentional and valuable to the customer. Offer them ideas about winter activities, ways they can use the awesome stuff they just purchased from you. Make it relevant to them, and don’t always make it about money.
Bonus Tip: Don’t Overdo It
Yes, it’s important to engage your customers, and share the great deals your company is offering. But nobody likes to be bombarded with daily messages. Keep your customers engaged, but make sure you give them room to breathe between messages. You will maintain a better open and engagement rate.
Where To Go From Here
Now that you have these tips it’s time to take and implement them into your holiday SMS campaigns. These “Musts” are not an exhaustive list, but they will give you plenty of good ideas for improving your holiday SMS marketing.
These tips make a great starting point, but if you are having trouble creating your holiday marketing plan, or you want expert help taking your campaigns to the next level, the Conceited Marketing team is here to help. We specialize in SMS and email marketing, and we have the expertise and experience to take your business to the next level.
If you are ready to reach new customers and increase your sales, schedule your complimentary consultation here. We are always eager to partner with new clients and help them achieve “clap for your damn self” results!