Quick Guide To Holiday Marketing
With the holiday season quickly approaching, it is time to begin making preparations for your holiday marketing plans. Having a thorough plan for how to reach your customers during the holidays and how to increase your sales requires extra planning. This is a high-competition time of year. Many companies invest a large portion of their marketing budget into holiday sales. You can’t show up with a half-baked plan and expect to crush your holiday goals.
We know it can be overwhelming to get things started off on the right foot, so the team at Conceited Marketing put together this Quick Guide to Holiday Marketing.
Our hope is that you take this guide as a launching point for your holiday marketing plans.
We can’t overstate the importance of this particular point. Nothing is more harmful to your sales goals than poor planning.
According to the NRF (National Retail Federation), about 40% of consumers will start their holiday shopping before Halloween. October is right around the corner! That means it is time for you to start your holiday marketing planning now.
Know Your Dates
Here is a list of some major US holidays that you should consider when creating your marketing plan.
- Labor Day - 9/6
- Halloween - 10/31
- Veteran’s Day - 11/11
- Thanksgiving - 11/25
- Black Friday - 11/26
- Cyber Monday - 11/29
- Christmas - 12/25
- New Year’s - 1/1
There are other holidays that your business may want to consider depending upon your audience, but this list serves as a good starting point.
Choose Your Channels
Choosing the right online marketing channels will greatly increase your success this holiday season. Every marketing channel has its merits, but we would like to highlight two that are often overlooked.
Each of these channels has something valuable to offer your holiday marketing plan.
Email is still one of the most effective marketing channels out there. During the bustling holiday season, your target audience finds themselves always on the go. Whether they're out running errands or catching up on their holiday shopping, your ideal shopper doesn’t have a lot of time.
You can guarantee, however, that your target market is checking their email inbox.
Throughout the holiday season, businesses send shoppers a variety of offers. That’s why consumers frequently check their email during the holiday shopping season. They want to get the best deal, and email can help them find it.
Pay extra attention to engaging your subscribers during the holidays. Send out emails that highlight your promotions, sales, or seasonal product line.
While there are rules and regulations around SMS marketing, it is in fact a very powerful marketing channel. A quick peek at the numbers will verify just how powerful this marketing channel can be.
- 95-98% open rates
- 90-second average response time
- 54% of consumers say they would like to receive promotions via text message
The numbers don’t lie! SMS is effective at reaching your target audience.
Segment Your Audience
Don’t send the same message to every recipient on your list. Taking the time to break out your list into segments will allow you to build more effective marketing campaigns. Here are a few ideas for how to segment your list:
- New customers
- Have not purchased within last 30, 60, or 90 days
- Customers that have spent more than $1,000
- Customers that are within 20 miles of your location
By segmenting your customers you are able to create customized campaigns for each group and increase your marketing ROI.
Everything we have discussed is just the groundwork for creating a successful holiday marketing campaign. Perhaps the single most important action you can take for your brand is to partner with an experienced agency. Partnering with an agency that has navigated through the challenges of creating successful holiday marketing campaigns.
You don’t need to be the one to worry about every little marketing detail. Lean on a team that has “been there” and “done it” already. The Conceited Marketing team specializes in SMS and email marketing and is ready to take your holiday marketing campaign to the next level. Our team focuses on what matters most, results!
Schedule a complimentary introductory consultation here, and let us see how we can partner together to make your marketing goals achievements.